Licensed California Lender - Payday Loan Alternative

LendUp is a licensed, socially responsible direct lender, proudly based in California.

We're licensed as a California Deferred Deposit Originator and a California Finance Lender.

Being a licensed lender allows us to offer loans that are cheaper, more secure and direct. There are payday lenders and loan brokers that operate offshore or on tribal territories, and thus don't have to follow US Federal Law regarding consumer protection and state lending regulations.

Additionally, we are a direct lender, so you'll deal with us from application to repayment. Many sites that advertise payday loans are so-called "lead generators" or "loan brokers" that sell your private information to other lenders, many of which are not licensed lenders in California, or anywhere. Make sure that your information stays safe – only borrow from direct lenders!

Be careful when choosing a payday lender. A valid lending license and direct lending possibilities are a must have for every legitimate lender.

We're now offering online payday loans in other states as well! Head to our homepage to find out when we'll be in your state!

Choose LendUp to be your direct licensed lender in California.

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What is LendUp?

LendUp is a socially responsible direct lender dedicated to helping our customers meet their short term needs.

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