Licensed California Lender - Payday Loan Alternative
LendUp is a licensed, socially responsible direct lender, proudly based in California.
We're licensed as a California Deferred Deposit Originator and a California Finance Lender.
Being a licensed lender allows us to offer loans that are cheaper, more secure and direct. There are payday lenders and loan brokers that operate offshore or on tribal territories, and thus don't have to follow US Federal Law regarding consumer protection and state lending regulations.
Additionally, we are a direct lender, so you'll deal with us from application to repayment. Many sites that advertise payday loans are so-called "lead generators" or "loan brokers" that sell your private information to other lenders, many of which are not licensed lenders in California, or anywhere. Make sure that your information stays safe – only borrow from direct lenders!
Be careful when choosing a payday lender. A valid lending license and direct lending possibilities are a must have for every legitimate lender.
We're now offering online payday loans in other states as well! Head to our homepage to find out when we'll be in your state!
Choose LendUp to be your direct licensed lender in California.
Apply for a LendUp Loan here:
What is LendUp?
LendUp is a socially responsible direct lender dedicated to helping our customers meet their short term needs.Learn more about LendUp »
Apply in as few as 5 Minutes
Good Credit not Required
What people are saying
an innovative new payday loan banking model that’s more Silicon Valley than Wall Street
LendUp is leveraging technology to redefine the payday lending experience, bringing a new level of innovation and transparency to an industry that desperately needs disruption.
...LendUp is a better product than the traditional payday loan.
A lending startup with a heart
Hear from our customers
Testimonials reflect the individual's opinion and may not be representative of all individual experiences with LendUp. Customers received compensation in the form of points on the LendUp Ladder.