About LendUp

Our mission is to provide anyone with a path to better financial health.

We believe access to quality credit is a right for everyone. Even those that banks won’t approve.


Forty-seven percent of Americans could not cover a $400 emergency expense (or would have to borrow money or sell their belongings to do so). In addition, over half of the U.S. has a FICO score below 680, meaning they can’t be approved for credit by most banks according to a 2015 Federal Reserve Board study.


That’s more than 150 million people who don’t have enough access to credit, leaving them unprepared to handle a car repair, hospital visit, or even an electricity bill coming due before a paycheck clears.

Most options for this consumer segment aren’t linked to the formal financial sector, and the options that do exist don’t help people build the credit score necessary to open the door to more choices.


So they continue to just get by — but they never get ahead. Worse, estimates from Credit Builders Alliance show that people with a low credit score will pay $250,000 more for financial services over the course of their lives.

We want to fix that.

We believe credit can provide peace of mind. Relief. Room to breathe. And room to grow. So our vision for our customers in eligible states is universal access to credit that expands over time — and along the way, we give them the chance to improve their credit scores, too.

Quality credit

creates opportunities.

We’re focused on providing quality choices to people who aren’t accustomed to having them. Our products reflect four ideals:



We strive to provide an actionable path for customers in eligible states to move up and earn access to more money at a lower cost.


Not chutes

Our business model is based on customers succeeding (paying back their loans on time and paying off their credit card balances). When they need more time, we collaborate with them to find a solution that works. No rollovers, no debt traps. Ever.



We strive to make our products as easy to understand as possible. The first step in applying for a loan is setting the terms you want. We tell you the cost and APR before you share any information.


Building credit matters

While we don’t require good credit, our products encourage and reward actions that could result in higher credit scores over time for customers in eligible states. Higher scores lead to more choices.

You can read more about our take on payday lending.

Our model
is working.

We’re proud of our early success. We’ve worked with hundreds of thousands of borrowers and our research shows customers who climbed the LendUp Ladder had a higher likelihood of improved credit scores, plus a larger credit score improvement, than a control group who borrowed from our competitors or did not take out loans at all.

While the research presented here is limited to California, we'll be adding to it over time. We’re always examining how we can further expand access and choice and move customers up the Ladder faster.

Average Rate Access on LendUp Ladder

Data based on the LendUp Ladder for California Prime customers as of 3/2016. Competitor data based on rates of CA competitors who charge 460% over time. The LendUp Ladder, where available, offers the opportunity to earn access to longer-term loans at lower rates.

Some of our testimonials:

Testimonials reflect the individual's opinion and may not be representative of all individual experiences with LendUp. Customers received compensation in the form of points on the LendUp Ladder.

More from our customers

You seem to take the word loan and change it to opportunity.

Mitchell P, LendUp Customer

Join us — we’re hiring!

We’re looking for talented engineers, designers, data scientists, lawyers and more to help us grow and expand access for more customers.

See Careers at LendUp