The Story of LendUp
LendUp is recognized as one of "the world's most innovative companies" with a groundbreaking mission: to improve America's financial health. We have hit a massive milestone of $2B in cumulative loan originations. We are backed by top-tier investors: Google Ventures, PayPal Ventures, Y Combinator, Kleiner Perkins, Kapor Capital, Reddit co-founder Alexis Ohanian & Gmail founder Paul Buchheit.
We’re well on our way to disrupting the financial services industry by becoming the destination for the emerging middle class—those consumers who’d historically been abandoned or mistreated by mainstream banking or predatory options.
We have delivered significant customer value at scale: $2B in loan originations, 5 million loans, $244M in interest and saving fees, 374,000 Credit Score improvements and delivered 2 million education courses.
From a family of five to a fast-growing company with hundreds of employees, Sasha Orloff and Jake Rosenberg founded a financial technology company with an ambitious mission: to improve Americans’ financial health. Sasha was inspired by a copy of Muhammad Yunus’ “Banker to the Poor,” which caused him to move to Honduras to work for the Grameen Foundation, a highly-regarded microlending organization started by Yunus. After that, LendUp graduated from the Y Combinator batch of 2012.
We believe there are two types of financial products: chutes and ladders. Ladders help people up, chutes push people down. One of our core values is that every product we offer at LendUp is a ladder, measured by the long-term financial well-being of our customers. LendUp products and education reflect our values and commitment to getting our customers to a better financial state.
A New Era for the Emerging Middle Class
Anu Shultes is the CEO of LendUp. Prior to that, she was General Manager of the loans business at LendUp. Anu is a 25-year veteran of the financial services industry and has a personal mission to lift people out of poverty and infuses her work with a passion for financial inclusion.
Anu’s career spans a broad spectrum of roles across subprime credit cards, subprime loans, and prepaid cards. Her significant experience in building efficient operational processes and teams to support them has led her to become one of the few female CEOs in Fintech.
“Thank you for helping me reestablish my credit.”Michael, LendUp Customer