Logan David – Chief Executive Officer

Logan David is the Chief Executive Officer of LendUp LLC, where he leads the company's loan-matching platform, financial education content, and day-to-day operations.

He has more than two decades of experience across financial systems, commercial and retail lending, and financial operations, spanning regional banking and financial technology.

His career began in financial systems analysis, working on the systems and reporting structures behind financial data before moving into lending itself.

Chief Executive Officer — LendUp LLC

August 2023 – Present · Dover, Delaware

Logan leads the continued development of LendUp's loan-matching platform. His focus has been the path a consumer takes from arriving with a particular need to seeing a clear set of options: making that path shorter, and each step on it easier to follow.

A large part of the job is the company's financial education content. Logan has worked to make subjects such as APRs, fees, repayment schedules, and responsible borrowing understandable to readers without a background in finance, and to keep those explanations consistent wherever they appear across the site.

He works directly on usability as well, looking at the points where consumers hesitate, drop out, or misread what they are being shown, and simplifying those steps across the platform.

Day to day, the position involves coordination between the product, technology, content, and financial operations teams, so that changes to the platform, the guidance published alongside it, and the operational processes underneath all move together rather than separately.

He has also worked on refining internal processes and operational workflows as the business and the platform have grown, guiding LendUp toward a clearer, more consumer-focused marketplace experience.

Financial Operations Specialist — ScaleFactor

September 2018 – September 2020 · Austin, Texas

Logan handled backend financial data validation for small-business accounts, checking that the financial information flowing into the platform was accurate and internally consistent before it reached the businesses relying on it.

The role also covered client analytics and workflow automation setup — configuring the processes that carried financial data through the system so that routine steps could run without manual handling.

He worked closely with the product and data teams on the structure of user dashboard reporting, reorganizing how financial information was grouped and shown to account holders. He remained with the company until it wound down operations in mid-2020.

Senior Loan Portfolio Manager — Irwin Union Bank

January 2009 – September 2017 · Columbus, Indiana

Logan managed a mix of regional commercial and retail lending portfolios, covering both business borrowers and individual consumers across the bank's regional footprint.

Much of the work came down to credit risk — tracking how existing loans were performing, identifying accounts that were beginning to deteriorate, and handling asset management across the portfolios under his responsibility.

He also steered lending pipelines through a number of difficult market cycles. That period shaped his understanding of how lending decisions are reached on the institutional side, and of how the terms attached to a loan land on the person repaying it.

Financial Systems Analyst — Oakwood Financial Technologies, LLC

November 2001 – February 2008

Logan began his career at Oakwood Financial Technologies as a Financial Systems Analyst, working on the financial systems and reporting structures that sit behind day-to-day financial data.

The six years he spent there gave him an early grounding in how financial information is captured, structured, and reported — the foundation for the lending and operations work that followed.