About LendUp

Our mission is to provide anyone with a path to better financial health.

We believe access to quality credit is a right for everyone. Even those that banks won’t approve.


Forty-seven percent of Americans could not cover a $400 emergency expense (or would have to borrow money or sell their belongings to do so). In addition, over half of the U.S. has a FICO score below 680, meaning they can’t be approved for credit by most banks according to a 2015 Federal Reserve Board study.


That’s more than 150 million people who don’t have enough access to credit, leaving them unprepared to handle a car repair, hospital visit, or even an electricity bill coming due before a paycheck clears.

Most options for this consumer segment aren’t linked to the formal financial sector, and the options that do exist don’t help people build the credit score necessary to open the door to more choices.


So they continue to just get by — but they never get ahead. Worse, estimates from Credit Builders Alliance show that people with a low credit score will pay $250,000 more for financial services over the course of their lives.

We want to fix that.

We believe credit can provide peace of mind. Relief. Room to breathe. And room to grow. So our vision for our customers in eligible states is universal access to credit that expands over time — and along the way, we give them the chance to improve their credit scores, too.

Quality credit

creates opportunities.

We’re focused on providing quality choices to people who aren’t accustomed to having them. Our products reflect four ideals:



We strive to provide an actionable path for customers in eligible states to move up and earn access to apply for more money at a lower cost.


Not chutes

Our business model is based on customers succeeding (paying back their loans on time and paying off their credit card balances). When they need more time, we collaborate with them to find a solution that works. No rollovers, no debt traps. Ever.



We strive to make our products as easy to understand as possible. The first step in applying for a loan is setting the terms you want. We tell you the cost and APR before you share any information.


Building credit matters

While we don’t require good credit, our products encourage and reward actions that could result in higher credit scores over time for customers in eligible states. Higher scores lead to more choices.

You can read more about our take on payday lending.

Our model
is working.

Traditionally, payday lenders treat all their customers the same: Repeat borrowers with perfect repayment records are charged the same interest and fees as unproven first-time borrowers.

We think that’s wrong. So we built the LendUp Ladder to incentivize responsible actions and enable borrowers to earn access to apply for larger loans at lower interest rates over time. In states where we offer installment loans, borrowers can even earn access to apply for credit-reporting loans.

And we’re saving our customers real money. The chart you see here is based on the average Annual Percentage Rate, or APR, enjoyed by actual LendUp customers who reside in states with full Ladders and choose the least expensive loan available to them.

LendUp Ladder availability varies by state. Explore the Ladder in California

The LendUp Ladder Can Lead to Lower Rates

Industry Average APR for storefront “payday” loans according to the nationwide CFPB study, “Payday Loans & Deposit Advance Products”

LendUp Average APR for loans taken by customers in states with full Ladders who chose the least expensive loan available to them at each level of the Ladder.

Some of our testimonials:

Testimonials reflect the individual's opinion and may not be representative of all individual experiences with LendUp. Customers received compensation in the form of points on the LendUp Ladder.

More from our customers

You seem to take the word loan and change it to opportunity.

Mitchell P, LendUp Customer

Join us — we’re hiring!

We’re looking for talented engineers, designers, data scientists, lawyers and more to help us grow and expand access for more customers.

See Careers at LendUp